Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
Every advertiser would love to have access to the kind of data Amazon has, and if they participate in this program, they can. They can sell their products to people with a history of buying products exactly like theirs. Companies would pay good money for something like that.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
Every advertiser would love to have access to the kind of data Amazon has, and if they participate in this program, they can. They can sell their products to people with a history of buying products exactly like theirs. Companies would pay good money for something like that.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
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