Google+ is a commonly overlooked social network that can help increase the visibility of your website, blog, or business. It is commonly seen as hard and almost impossible to figure out a way to market online and generate a great deal of traffic.
It's tough to gather followers and get people to see what you have to offer for free. Most people have to invest a great deal of money in order to get the following they wish to acquire. That money is not always put to good use, and it can sometimes put a company in a position to spend much more than they anticipated. This does not have to be the case any longer.
During the beta testing period, many advertisers tested out Google+ integration to good effect, with some brands finding that they experienced as much as 50% better engagement through running Google+ promoted posts compared to traditional rich media ads.
The 1,000 follower requirement may make it difficult for some brands to take advantage of Google+ display network advertising. The social network is not as popular as Facebook, Twitter, Pinterest or even Instagram, and it may be difficult for smaller companies to generate enough followers. However, for those that already have a decent following, or those who are willing to invest in building up their presence on the network, this looks like an effective way to reach a huge number of users with your rich media ads. There are more than two million sites on Google's Display Network, and Google offers some high quality targeting options for advertisers that are willing to take the time to customize their settings.
The one remaining question is how users will respond to the ads when they become commonplace. It is possible that early trials received such good results simply because the ad format was novel and therefore eye-catching.
It's tough to gather followers and get people to see what you have to offer for free. Most people have to invest a great deal of money in order to get the following they wish to acquire. That money is not always put to good use, and it can sometimes put a company in a position to spend much more than they anticipated. This does not have to be the case any longer.
During the beta testing period, many advertisers tested out Google+ integration to good effect, with some brands finding that they experienced as much as 50% better engagement through running Google+ promoted posts compared to traditional rich media ads.
The 1,000 follower requirement may make it difficult for some brands to take advantage of Google+ display network advertising. The social network is not as popular as Facebook, Twitter, Pinterest or even Instagram, and it may be difficult for smaller companies to generate enough followers. However, for those that already have a decent following, or those who are willing to invest in building up their presence on the network, this looks like an effective way to reach a huge number of users with your rich media ads. There are more than two million sites on Google's Display Network, and Google offers some high quality targeting options for advertisers that are willing to take the time to customize their settings.
The one remaining question is how users will respond to the ads when they become commonplace. It is possible that early trials received such good results simply because the ad format was novel and therefore eye-catching.
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