Many iOS users are dreading the arrival of Apple's new full-screen, in app video aps later this year. Most people who use their iPads or iPhones on a regular basis have already had enough of the current in-app banner ads from the iAds mobile network. The prospect of having to watch full-screen video ads before being able to use or exit an app has many iOS users looking for the cheapest Android mobile device on the market.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
We do not yet know how exactly Apple plans to sell these new full-screen in-app video commercials, but there is a lot of talk online about an ad exchange auction. It is thought that many companies will be able to simply re-purpose their current TV ads for mobile viewing and thus eliminate the cost of shooting new commercials.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
We do not yet know how exactly Apple plans to sell these new full-screen in-app video commercials, but there is a lot of talk online about an ad exchange auction. It is thought that many companies will be able to simply re-purpose their current TV ads for mobile viewing and thus eliminate the cost of shooting new commercials.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
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