The Facebook ad platform can be very powerful for those who understand how to use it. Unlike Google Adwords which is great for advertising to someone who is looking for a good or service right now, you can advertise products on Facebook that people might not know about and are thus not actively searching. This can be accomplished by targeting people with certain interests using paid Facebook ads.
Facebook is the ultimate big brother spy tool for getting to know about people. While many people find this uncomfortable, the vast majority of the user base seem to have no problem putting every detail of their person life online. For advertisers this is an absolute gold mine of information that can be used to target certain individuals. This is because Facebook allows you not only to target people based on demographics such as age, sex, and where they live, but also based on what they have publicly liked.
Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
Given that Facebook charges higher per click costs for ads with a lower cllck-through rate, it is important to display your ad to only people would would be interested in it. This also helps on generating a higher rate of conversions, lowering your cost of advertising. Thus, if you are not targeting interests on Facebook, then you are letting a lot of money slip between your fingers.
Facebook is the ultimate big brother spy tool for getting to know about people. While many people find this uncomfortable, the vast majority of the user base seem to have no problem putting every detail of their person life online. For advertisers this is an absolute gold mine of information that can be used to target certain individuals. This is because Facebook allows you not only to target people based on demographics such as age, sex, and where they live, but also based on what they have publicly liked.
Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
Given that Facebook charges higher per click costs for ads with a lower cllck-through rate, it is important to display your ad to only people would would be interested in it. This also helps on generating a higher rate of conversions, lowering your cost of advertising. Thus, if you are not targeting interests on Facebook, then you are letting a lot of money slip between your fingers.
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