Email marketing has been around for years. Email marketers will agree to the fact that conversion rates from email marketing are dropping consistently. Customers often delete marketing emails without even reading them. Many customers just mark such senders as spam and filter their messages. A smart marketer knows that you cannot do away with email marketing entirely. If you are wondering, how you can reach your target audience by using email marketing, just use these four simple principles.
1. Answer to "WIIFM": It is human tendency to know 'what is in it for me', before performing any action. Customers are tired of getting their mailboxes spammed by the telemarketers. If you want your mail to stand out and reach your target audience then your mail should be informative. Let the subject line of your email reveal what how it can be beneficial for the customer. For example, a SEO consultant, who wants to promote his services and new e-book through email marketing, can design emails that provide quick tips for checking health of website or tips related to SEO. Using subject line like 'Daily SEO tips to improve search engine ranking' can motivate readers to open the email.
2. Capitalize the tendency to save: It is hard to find somebody who does like to save money. You can use discount codes or coupons that will help the customers to save a certain amount or certain percentage when they shop at your e-store. Ensure that you highlight the benefit in the subject line. You may also choose to offer fringe benefits for using your services. For e.g. small enterprise involved in laundry, services can choose to offer free pickup and delivery of clothes for customer's convenience along with 5% discount on dry cleaning charges. Emails that capitalize on the saving tendency of the customers often receive higher response as compared to other marketing mailers.
3. Incorporate Videos or images: images or videos have greater appeal than plain text. You can use short interesting video clips related to your product in order to grab customer's attention. For e.g. a cosmetic company decided to launch interactive campaign series to launch their new hair color range. They inserted small videos about real time consumers trying the hair color at their dedicated salons. The email invited prospective clients to try the hair color at certain discounted price. This strategy evoked tremendous response and got the hair color sales soaring in the first few weeks of its launch.
4. Use Humor: Let your marketing emails tickle the funny bone with lighthearted humor. Use creativity and colors to bring life to your marketing mailers. Add a funny one-liner or quirky quote to grab customer's attention and you will drive the point home.
Shah Syed is an Internet Marketing Consultant for WDS. Offering SEO Services and Web Design in Singapore.
Article Source: http://EzineArticles.com/?expert=Shah_Syed
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