Twitter has opened up its analytics feature, which was previously available only to advertisers and verified users, to all Twitter account holders. The analytics feature shows tweet activity metrics including impressions, retweets, clicks and engagement.
We feel as if there is probably just a little minor fix that was a bug. Well, not in the case of Twitter, Twitter has done something that no other social media app has ever done before. It is marked as the first to ever do this and take this bold step.
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
However, what people forget is that the sheer volume of tweets that the average Twitter user is exposed to means that there is a very high chance that your messages will be missed. It is important that brand owners use second-chance tweets to increase the visibility of their messages, and try to schedule posts throughout the day, so that their content is not drowned among all of the other tweets that come through.
Any user who wants to begin using this new data, or simply wants to take a look, can do so by going to their Tweet activity dashboard, or by logging into analytics.twitter.com. It is likely that many Twitter users will be happy with this news, which many have requested for a long time. However, it may also provide some shocks and surprises when they discover how little interaction their tweets are receiving. There has already been many surprises noted by users on social media. The news has certainly brought a lot of attention to Twitter this week.
Personally, I feel this is not as helpful as it can be for companies or celebs that use Twitter on a daily basis. It can really help companies see what kind of target they should be going after, it really can help with the whole business area, but for just a normal person not so much.
We feel as if there is probably just a little minor fix that was a bug. Well, not in the case of Twitter, Twitter has done something that no other social media app has ever done before. It is marked as the first to ever do this and take this bold step.
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
However, what people forget is that the sheer volume of tweets that the average Twitter user is exposed to means that there is a very high chance that your messages will be missed. It is important that brand owners use second-chance tweets to increase the visibility of their messages, and try to schedule posts throughout the day, so that their content is not drowned among all of the other tweets that come through.
Any user who wants to begin using this new data, or simply wants to take a look, can do so by going to their Tweet activity dashboard, or by logging into analytics.twitter.com. It is likely that many Twitter users will be happy with this news, which many have requested for a long time. However, it may also provide some shocks and surprises when they discover how little interaction their tweets are receiving. There has already been many surprises noted by users on social media. The news has certainly brought a lot of attention to Twitter this week.
Personally, I feel this is not as helpful as it can be for companies or celebs that use Twitter on a daily basis. It can really help companies see what kind of target they should be going after, it really can help with the whole business area, but for just a normal person not so much.
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