The FTC (Federal Trade Commission) Recently Fined A Company $350,000

By Rahmah Sajid


The FTC (Federal Trade Commission) recently fined a company $350,000 because they illegally scammed unsuspecting consumers in regard to a deadline for The Affordable Care Act. The company, an email marketing company named Kobeni, Inc., mailed a message to consumers telling them that they needed to click a link immediately to avoid paying a fine for Obamacare because they had a deadline.



Yair Shalev's company, based in Hollywood, Florida, apparently sent emails with content that deceived recipients regarding false deadlines supposedly set by the ACA (Affordable Care Act), or better known as Obamacare. The emails were sent during the rollout of the ACA and contained false warnings that recipients who had not yet joined would be in violation of the law if they did not immediately click to enroll in an insurance plan. The emails included links to websites that displayed advertisements from insurance companies. Although the proprietors of these websites paid Kobeni Inc. for traffic received by the email scam, the FTC found that they were not directly involved and were not aware of the fact that it was a scam.

Most of the consumers received no value for their efforts because, first of all, there was no deadline yet at that time, that was of any consequence, and the companies were not set up to market The Affordable Care Act at that time, so there was no benefit at all to the consumer. In January of 2014, Kobini was charged with the violation of the FTC Act because of their spreading of deceptive information regarding the legal deadlines regarding the ACA and of the violation of the CAN-SPAM Act by not offering a way for people to opt out of the emails.

The FTC fined Kobeni Solutions $350K as a restitution of ill-gotten money. The company did not admit or deny guilt. The IP addresses used by Yair Shalev are currently on the ROKSO block list.

In January, the defendants were charged as being in violation of FTC regulations, due to the spread of misleading information regarding legal deadlines. Recipients were misled that not clicking the included link, would lead to being in violation of Affordable Care Act regulations. With resulting legal consequences.

Kobeni Inc., was also found in violation of the CAN-SPAM ACT as they failed to provide an opt-out option to recipients. They also failed to include any valid postal address in their emails. Shalev and Kobien Inc., (aka as Kobeni Solutions) are notorious among anti-spam advocates. They have been acknowledged as the second worst source of spam in the world, by the Register of Known Spam Operations (ROKSO) maintained by Spamhaus.




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