Adomic, a provider of mobile analytics, recently released its Q2 report on the top mobile advertisers in the United Sates. The company named Progressive Insurance as the top mobile advertisers with, with Microsoft at number and another big company, Amazon, coming in at number nine.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
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