Pinterest Referral Traffic Increases By 67% In The E-Commerce World

By Hanif Imran


Have you ever heard of Pinterest? It is one of the fastest growing companies on the Internet today. It is a platform that allows people to upload their favorite pictures, and share them, across the web. If other people like what you have pinned on your Pinterest page, they will share it with other people.



Facebook generates a lot of revenue from their advertising platform. However, Pinterest seems to do a much better job of converting its advertising into buyers. Pinterest is the third most popular social media site in the world, behind Facebook and Twitter. Shopify.com studied and analyzed data from over twenty five thousand Shopify online stores and found some very interesting statistics. Compared to Twitter traffic, Pinterest referral traffic is 10% more likely to buy something.

When your pages get shared, you get extra traffic. If you have an e-commerce site, this means more sales. This is really good for you and your business. It is best to have something on your site that will allow the user to pin something more easily. One way to do this is to add a pin button on all of your photos. It is easy to do and a great way to get your stuff shared.

If you are not on Pinterest yet you need to get over there and set up an account as soon as possible. You will want to make sure you start sharing and getting your site out there. It will be one of the best things you can do for your business.

If you have any questions about how Pinterest works you should take the time to look into it. There are a lot of different tutorials out there about it and it would be worth your time to look into them. It would really help you and your business become more successful.

Whether you are looking at the information provided by Google analytics, or one of the many other data analyzing services on the web, you will quickly see how valuable pictures are in regard to products that are sold by e-commerce sites. Almost 50% of the images that were shared that led to this large spike in e-commerce sales was sharing different types of clothing from a number of different brands. Home-improvement images were also shared, specifically those related to home decor. The point is that pictures, just like videos, are very easy to share if you have the proper platform to do so. This is why Pinterest was so successful at boosting e-commerce sales, and this same technology can help you and your business as well.




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