It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
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Kindly consult fishbat if you have any queries about the social media services of a reputable online marketing firm.
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