If you're wondering about the Perfect Audience platform, it's a company that product feeds creation software to mid-level marketers. The company first launched in 2012 but back then it was made exclusively for websites. The company just launched its product feeds creator for Facebook and it's bound to change the way online marketer do business on the social media site.
In order to appreciate, the power of a product feeds creator, let us first discuss what a product feed is. A product feed is a link which you can put on a web page in order to show the current price and stock of a particular product. With a product feed, you only need to update the product feed once and all the websites or, in this case, Facebook pages and apps where you inserted your product feed will automatically update.
When it first launched, the company's product was being used to get 300,000 on the market. Right now it is being used to promote 800,000 retail products. One of the most powerful features of the Perfect Audience platform marketing tool is its ad creator, which allows marketers to enter bytes of dynamic content like product name and price into their ad copy.
The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).
The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.
For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.
In order to appreciate, the power of a product feeds creator, let us first discuss what a product feed is. A product feed is a link which you can put on a web page in order to show the current price and stock of a particular product. With a product feed, you only need to update the product feed once and all the websites or, in this case, Facebook pages and apps where you inserted your product feed will automatically update.
When it first launched, the company's product was being used to get 300,000 on the market. Right now it is being used to promote 800,000 retail products. One of the most powerful features of the Perfect Audience platform marketing tool is its ad creator, which allows marketers to enter bytes of dynamic content like product name and price into their ad copy.
The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).
The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.
For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.
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