4th Generation Communications is among the industries movers and shakers in Online Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We are living in the digital age and our customers are being swamped with info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for clients attention is increasing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising like banners, text advertisements, and pictures. With those forms of advertising a person is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Usually we cannot force our clients to click on our video to watch it, it is totally up to them.
Two Things That Will Get Your Prospects To Watch Your Video
There are two important aspects that you have to get right to increase the chances of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they're going to keep moving.
Videos that are less than a minute will get played more often than a video that is 2 - 3 minutes. Although three minutes might not seem like a long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing campaign and may be taken seriously, because ultimately it'll skyrocket your ROI.
We are living in the digital age and our customers are being swamped with info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for clients attention is increasing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising like banners, text advertisements, and pictures. With those forms of advertising a person is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Usually we cannot force our clients to click on our video to watch it, it is totally up to them.
Two Things That Will Get Your Prospects To Watch Your Video
There are two important aspects that you have to get right to increase the chances of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they're going to keep moving.
Videos that are less than a minute will get played more often than a video that is 2 - 3 minutes. Although three minutes might not seem like a long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing campaign and may be taken seriously, because ultimately it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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