New Multi-Channel Nurturing Solution From Bizo

By Adam Hajj


Bizo has launched a new version of its multi-channel nurturing system that allows marketers to reach a much larger prospective audience using automation tools. Bizo originally released its patent-pending Multi-Channel nurturing tools in 2013, but the latest upgraded release of the platform is greatly improved and makes it even easier for marketers to reach anonymous website visitors and turn them into customers.



Bizio launched its patented multi-channel nurturing system last year, but the initial launch had some problems because it was confusing to use. The company has greatly improved the system now, and B2B marketers can make use of the system to access the 95% of visitors that do not enter their email address when they come to a website. Before Bizio launched their offering, these website visitors were simply lost visitors, because there was no easy way to remarket to them.

Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.

DocuSign configures their campaign so that only the most high-value prospects are shown advertisements, and the carefully work to increase their lead volume and to optimize the quality of the leads that they generate.

If you want to know about the specific features of the Bizo multi-channel nurturing solution as well as the price, you can find more information on the company's official website. Bizio first launched their nurturing system in October 2013, but as with any new system there were some teething problems. The new and improved version of the system promises better targeting and easier testing and reporting, as well as the option to create multiple nurture paths and to reach customers and prospective customers across a selection of ad exchanges, social networks and premium business websites. The system is well worth a look for any B2B company interested in advertising.




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