There are various marketplaces to be seen on the Internet and Amazon is easily one of the most popular. Users enjoy the scope of items to be purchased and the prices which they go for are appealing, to say the least. Online shopping has been made easier for everyone and the result has been a tremendous amount of success seen over retail. With that said, I believe that any online marketing company should focus on Amazon's recent collaboration with Twitter and how the former could benefit from it.
This past Monday, Amazon announced that it would be working with Twitter for the sake of greater accessibility. More specifically, those who shop on Amazon will now have the opportunity to add items to their shopping carts through Twitter. The way that this is done is through replying to a tweet with an Amazon product link, adding the hashtag #AmazonCart as well. After this is done, the item in question will actually show up in your shopping cart on the Amazon website, provided your account is linked to your Twitter handle.
When I first read that this application would be making its way to the forefront, I thought that it would be quite useful. After all, accessibility is the name of the game when it comes to online shopping and the same can be said for social media as well. Amazon and Twitter working together, to put it simply, makes sense and it is a partnership that's hard to ignore. It's also a pairing that has the potential to show long-term growth, as any online marketing company can agree with.
As firms along the lines of fishbat will be able to tell you, e-commerce is practically essential in this day and age. More and more people are moving away from buying items in retail - whether it's a matter of price, accessibility - or what have you and Twitter saw the appeal in a move such as this. When people purchase items over the Internet, if it isn't eBay, an online marketing company may turn to Amazon for said purpose. This can only benefit those with Twitter accounts in the long term.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
This past Monday, Amazon announced that it would be working with Twitter for the sake of greater accessibility. More specifically, those who shop on Amazon will now have the opportunity to add items to their shopping carts through Twitter. The way that this is done is through replying to a tweet with an Amazon product link, adding the hashtag #AmazonCart as well. After this is done, the item in question will actually show up in your shopping cart on the Amazon website, provided your account is linked to your Twitter handle.
When I first read that this application would be making its way to the forefront, I thought that it would be quite useful. After all, accessibility is the name of the game when it comes to online shopping and the same can be said for social media as well. Amazon and Twitter working together, to put it simply, makes sense and it is a partnership that's hard to ignore. It's also a pairing that has the potential to show long-term growth, as any online marketing company can agree with.
As firms along the lines of fishbat will be able to tell you, e-commerce is practically essential in this day and age. More and more people are moving away from buying items in retail - whether it's a matter of price, accessibility - or what have you and Twitter saw the appeal in a move such as this. When people purchase items over the Internet, if it isn't eBay, an online marketing company may turn to Amazon for said purpose. This can only benefit those with Twitter accounts in the long term.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
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