Online Marketing Companies & The Idea Of Live Marketing

By Robbie Sutter


If you want to talk about marketing in general, think about the many different ways that it can be put to use. There are various companies that will be able to look into TV, radio, and what have you. However, what about those who are able to go the extra mile, seeing as though there are certain entities that will use various environments to bring better efforts to the forefront? Knowing that these efforts have become popular, how is it that online marketing companies will be able to look into them?

This idea especially came to my attention after I saw the way that "Carrie" had been marketed. It was actually very creative, as it was able to put a coffee shop in New York City to use. A live prank was able to be played out, telekinesis seemingly coming to life in front of a group of then-terrified patrons. Not only has it been able to raise several emotions from these consumers but the truth of the matter is that the Internet made this video a viral sensation.

The video has been able to amass more than 25 million views, which is something that is hard for most other films to replicate. I think that individuals cannot help but to look at the way pranks are done before they are carried out. There is also that element of horror that many people enjoy, since that's the way that certain human conditioning operates. Perhaps horror could be a particular element able to come into effect within the many efforts made by online marketing companies.

It's not like live marketing is a new concept, especially when you take into consideration what online marketing companies will be able to tell you. "The Simpsons Movie" released a number of years back and along with it came a litany of efforts on the advertising front. Does anyone remember the way that several 7-Eleven stores were changed into Kwik-E Marts, for example? It seems like these efforts gain the attention of many, which is the goal of a number of authorities, fishbat included amongst them.

Marketing will be done in a variety of ways, some of these efforts being more visible than others. However, I cannot argue against how live performances can be, or anything that will be able to change the way that we approach our day-to-day lives. Imagine being part of that coffee shop on the day of the prank; you probably would not have been able to tell your friends and family about it until after it became viral. That, to me, shows a uniquely effective way to go about advertising.




About the Author:



No comments:

Post a Comment