Amongst the web universe nestles a variety of media forms. There's the ones we all know and use like Facebook and twitter (if you aren't using these then you missed out on the glory that was FarmVille), then there's the lesser known ones, like Vimeo, Vine and YouTube, which all have all the means to make much more creative content. Of these platforms, YouTube is perhaps the one we're all more acquainted with. So what exactly has this got to do with marketing? YouTube is known for a sheer amount of pointless content, but have you ever considered its potential when it comes to sharing your business stuff.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
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Want to find out more about video hosting, then visit Natasha Raine's site on how to use YouTube to your advantage
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