Online Marketing & The Connection To Whose Line

By Rob Sutter


Earlier this week, "Whose Line Is It Anyway" returned to television and I can imagine just how many fans of the show have rejoiced. To say that it had a strong audience until it ended in 2007 would be an understatement, especially when you take into account that a number of videos had been floating around the Internet. It was the start of me becoming a fan of the show, at least. Is it possible, though, that online marketing has been able to assist it?

Shows are going to be given criticisms when they start out and I feel like I have a couple of mine to consider. When the news about the show's revival came to fruition, most people did not like the idea of a new host coming on since Drew Carey would not be reprising his old role. Aisha Tyler, though perhaps not as sharp with her wit, is still likable and I think that's all that can be asked of from a TV show host. The actual comedy during scenes was not up to par, in my mind, but it is only the first couple of episodes.

You can probably associate many tropes with "Whose Line" in its entirety but the amount of guest stars will not be cast aside. Sometimes there are cases of individuals I don't find are all that great during improv, Lauren Cohan from "The Walking Dead" being a prime example. However, there are those who seem to love getting lost in segments and they work better because of it, which was the case for Kevin McHale of "Glee" fame. These particular stars seemingly have great variety as far as effectiveness goes.

I think that this show has been able to make use of online marketing rather effectively so far. For one, whenever I was on Facebook, I would be bombarded with messages citing that the return of the show was coming and I was made better aware of the time because of it. During the show itself, you would see hashtags on the bottom of the screen to see what was trending; #Bromance is just one example. It's clear that this method has come into play and firms like fishbat can attest to this.

There are many names which I can jot off for you in terms of comedy and "Whose Line" definitely stakes a high place for me. You can imagine my surprise when I meet someone who has never even heard of this show. It is, in my mind, one of the best and this is especially true when you take into consideration that none of what you see onscreen is rehearsed. Online marketing could be an element that can only help to bring this already popular show to a level higher than before.




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