In recent years, digital marketing has grown dramatically and has been continuously giving businesses a promising opportunity to reach an even greater number of prospects - beyond the scope of conventional media (e.g. prints, TV).This trend is expected to continue in more years to come. In fact, the recent study conducted by Gartner on U.S. digital marketing spending in 2013 suggests that USD 25 million are spent on digital marketing for every USD 1 billion in revenue. Thus, it should not come as a surprise for us to know that even Google designed a digital marketing course to go along with this marketing landscape.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing techniques. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile - in 2017, the number of smartphone users in the U.S. alone is predicted to hit 207 million, which means about 2/3 of the countries total population will be browsing online through mobile devices. Therefore, your marketing effort must go beyond the conventional platform (i.e. desktop computers) by making your online marketing campaign compatible to mobile devices; you can start it by making your website compatible across various platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - considered as the new search engines -- a tag that makes sense since a number of social media platforms (e.g. facebook) have search functionality that could deliver results just like a search engine. In addition to that, its rapid growth -- the number of social media users hits a billion mark, by the way -- tells us that there are huge market potentials in the social media arena waiting to be tapped.
Analytics - of course, you cannot have a real picture of where your digital marketing campaign is going without measuring how effective it is. Analytics plays an important role and there are a number of tools that you can use for this - some are even free. You will need to track, for instance, the number conversions, conversion rates, where the conversions are coming, and on whether you hit your target demographics -- among other important statistics.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing techniques. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile - in 2017, the number of smartphone users in the U.S. alone is predicted to hit 207 million, which means about 2/3 of the countries total population will be browsing online through mobile devices. Therefore, your marketing effort must go beyond the conventional platform (i.e. desktop computers) by making your online marketing campaign compatible to mobile devices; you can start it by making your website compatible across various platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - considered as the new search engines -- a tag that makes sense since a number of social media platforms (e.g. facebook) have search functionality that could deliver results just like a search engine. In addition to that, its rapid growth -- the number of social media users hits a billion mark, by the way -- tells us that there are huge market potentials in the social media arena waiting to be tapped.
Analytics - of course, you cannot have a real picture of where your digital marketing campaign is going without measuring how effective it is. Analytics plays an important role and there are a number of tools that you can use for this - some are even free. You will need to track, for instance, the number conversions, conversion rates, where the conversions are coming, and on whether you hit your target demographics -- among other important statistics.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He make use of his experience in writing various topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
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