As an online entrepreneur it represents another opportunity for those home-based marketers to add yet another service to the toolbox. So if you have not entertained email marketing as an opportunity, now is the time to get on board. Let's look at the major parts of an email campaign and get you started making money from email marketing.
Email marketing consists of 2 main parts. First you need to develop an email list and secondly you need to provide a provocative, personal or entertaining content to get potential customers to open the email.
The Email List
As an online marketer trying to make money from email marketing the email list is a very powerful tool. A well developed list tells sellers or companies who to reach. The list gives demographic information such as:
As an online marketer trying to make money from email marketing the email list is a very powerful tool. A well developed list tells sellers or companies who to reach. The list gives demographic information such as:
- Age
- Gender
- Geography
- Buying Behaviors
Working with an existing email list is preferable, as developing an email list can take considerable amount of time, effort and money through website development, PPC campaigns and surveys to gain the valuable information necessary. Alternatively, the company could purchase email lists from a trusted list supplier.
In either case, the list should give an email marketer the right tools to help in deciding the right type of content to include in the message based off the behavioural patterns outlined in the analytics of the list. These analytics include:
- Shopping Questionnaires
- Surveys on likes/dislikes
- Browsing and internet usage statistics
Many of these patterns are available through Google Analytics or corporate efforts to obtain this information.
The Message
First, contact emails need to be engaging, provocative, entertaining and eye-catching. This is the first impression as the saying goes "You'll never have another chance to make a first impression".
First, contact emails need to be engaging, provocative, entertaining and eye-catching. This is the first impression as the saying goes "You'll never have another chance to make a first impression".
The very first thing to consider in this first impression is the subject line. Be careful with subjects that offer "Sales" and "FREE" in them as most email users are sceptical and will not open these. Try a soft-sales approach that offers free advice, tips or guide such as "Ten tips for exfoliating" or "A guide to mountain climbing". Understandably, if you target the right person, such as the one who has interest in mountain climbing, the person would open the email.
The body of the message leaves tremendous amount of space for companies to wow, impress and grab consumers' attention. In this space make sure to use current tools as much as possible such as links, share and like buttons to current social media profiles to offer cross-platform marketing. These social media sharing options increase click through rates up to 55% more than without them. However, do not use too many different fonts or colours as these can distract from the actual message. As always be judicious in the number of emails in the campaign. Never look forced and tell people the benefits for them instead of being general. The reader should feel that the product or idea is tailor-made for him or her.
With a good list and the right message you will be making money from email marketing in no time.
Jamie Clay owns http://www.TheOnlinentrepreneur.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn't. Visit today for more info or check out our #1 work-at-home program.
Article Source: http://EzineArticles.com/?expert=Jamie_Clay
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