Everyone knows that "the money is in the niche mailing list." What most people don't know, though, is how to actually market to their list properly. If you've been lucky enough to build up a list of targeted subscribers you don't want to throw the opportunity away by making any mistakes.
This guide will help you understand the best ways to promote products to your list, whether they're your own or those of an affiliate.
You've Got a List - Now What?
One of the most important things that successful owners of niche mailing lists do is split test their subject lines. This allows them to figure out which types of subjects receive the best open rate. It's important that you do this, since no one on your list can buy from you if they don't actually open your emails.
One of the most important things that successful owners of niche mailing lists do is split test their subject lines. This allows them to figure out which types of subjects receive the best open rate. It's important that you do this, since no one on your list can buy from you if they don't actually open your emails.
So how do you split test to figure out which subjects will be the most effective? Branch off a portion of your list that consists of 200 subscribers. Test two variations of your subject line by sending one to 100 subscribers, and the other to the rest. Calculate the open rates and use the better subject line for the rest of your list.
Don't Be Too Promotional
Once you've found the best subject line for your messages it's time to start selling to your list. You don't want to actually be too promotional, though. They didn't sign up to your list just to read advertisements, after all.
Once you've found the best subject line for your messages it's time to start selling to your list. You don't want to actually be too promotional, though. They didn't sign up to your list just to read advertisements, after all.
Instead, continue to provide information that your subscribers find valuable. Encourage their participation by asking them to reach out to you with any questions. Treat your list as a community or a blog, and you'll have a far more engaged audience. Once they're engaged, they will be more open to your sales efforts.
Train Your Subscribers
It's also important that you send your messages on a regular basis. If your subscribers learn to look forward to your messages and they know when they're coming, they'll be more likely to open them. There is a fine balance, though, between sending too frequently and too infrequently.
It's also important that you send your messages on a regular basis. If your subscribers learn to look forward to your messages and they know when they're coming, they'll be more likely to open them. There is a fine balance, though, between sending too frequently and too infrequently.
You should never mail your list more than twice a week, unless you're running a special event. You also shouldn't mail them less frequently than once per month, unless your newsletter is related to something that doesn't occur that frequently.
Without consistency, though, your message is likely to go unnoticed. It will simply fall in with the rest of the messages that are ignored, archived, and eventually deleted. If your message is in the trash folder, it won't be making many sales.
Subtly Promote and Persuade
Instead of shouting out that you like and recommend a product in your message use a subtler technique. Mention the products you're using in your messages and include a link to the product - but never blatantly encourage your visitors to go and purchase it.
Instead of shouting out that you like and recommend a product in your message use a subtler technique. Mention the products you're using in your messages and include a link to the product - but never blatantly encourage your visitors to go and purchase it.
The only exception to this rule is when you're writing a review. In this case, you can come straight out and tell your subscribers that you recommend the product and feel that they should buy it if they're in the market for something similar.
If you use this technique, though, be sure to mention any flaws or negative aspects of the product. It will come across as being more sincere. No product is absolutely perfect. If you present it as such, your subscribers will feel that you're just trying to make a commission and be less likely to buy.
Selling to a Niche Mailing List That You Don't Own
You can use joint venture partnerships to sell to mailing lists that you don't even own. All you have to do is offer to pay a healthy commission to the mailing list owner. You might have to offer 50% or more, but it's an almost effortless sale, so making any profit from the partnership should be seen as worthwhile.
You can use joint venture partnerships to sell to mailing lists that you don't even own. All you have to do is offer to pay a healthy commission to the mailing list owner. You might have to offer 50% or more, but it's an almost effortless sale, so making any profit from the partnership should be seen as worthwhile.
It can be tough to get the attention of the owners of successful mailing lists, though, as they're constantly deluged with similar requests. Having some sort of momentum behind your product can help you catch the attention of the list owner, so be sure you're doing plenty of marketing through blogs and social media networks.
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